Last Thursday, the Twitter account for Hellmann's told people to put mayonnaise . . . in their COFFEE. And they weren't kidding. They added, "Nope, that wasn't a typo. Mayo in your coffee. It's called having a sophisticated [palate]."
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According to Hellmann's, "The benefits of putting mayo in your coffee include: Mayo in your coffee. And coffee in your mayo." (???)
Naturally, this LIT THE INTERNET ON FIRE, with some people claiming they're going to try it . . . others insisting that it's gross . . . and others joking about it. One woman even sang a song about the situation.
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Speaking of singers, Dionne Warwick was so disgusted that she BLOCKED Hellmann's. She said, "I won't tolerate it."
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It seems like this is just tongue-in-cheek, though . . . and that it's a response to University of Kentucky quarterback Will Levis revealing he's a big Mayo-in-Coffee-Guy on TikTok last week. (Here's his video.)